Meet Our Team
Sakher Al Shawwa
Group Chairman & Founder- >30 years entrepreneurial experience within the automotive, hospitality, retail and banking segment
- Previously Senior Vice president Sales of RAK bank in the UAE
- 18 years of continuous track record of making net profit including, during the covid and global crisis
- Successfully built a group of companies taking them to the global market
Mazen Sultan
CEO & Partner- Formerly the founder of a Dubai-based advertising agency, boasting over three decades of experience as a passionate Creative Director
- Oversees operations and staff management of "VTX" factory, while also leading B to C operations for "ROX Atelier" and "ROX Special Operations"
- Accountable for numerous successful automotive design upgrades across various international brands
- Dipl.-Ing. (Arch.) Technische Universitat Kaiserslautern, Germany
Saoud Aldweik
Group Chief Financial Officer- Over 20 years of financial leadership experience across a range of industries
- Certified Management Accountant (CMA), Certified Financial Consultant (CFC), and a Diploma in IFRS
- Strong foundation in corporate strategy, financial management, transformation, business expansion, investments, and mergers, and acquisitions
Mahmoud Nahouly
Managing Director- Extensive Sales and operations management experience within the automotive aftermarket segment
- Advanced the B2C and B2B operational performance with distributor and retail clients in achieving double digit growth year on year
- Extensive experience in Factory operation processes and product development
- Holder of a mechanical engineering BSc
Sameem Sayed
Group Human Capital Director- Led and managed positions as HR Business partner and Director Human capital for >18 years with International experience in Human Resources management, Organizational Development, HR Business Partnering and Talent Development
- Exposure to diverse sectors and leading companies across the Middle East (primarily UAE) and Europe
Nawras Shorbaji
ROX Special Operations Manager- With 7 years of experience in the luxury automotive world, has worked with top brands like Bentley, Bugatti, Pagani, McLaren, BMW, and Rolls-Royce.
- He’s built strong relationships with high-profile clients and knows exactly how to deliver a premium experience.
- His background brings a solid edge to our team, combining industry know-how with a personal touch.
Youssef Khalil
Warehouse & Inventory Manager- Over 11 years of experience in SCM, WMS, IMS within the retail & automotive industries in the UAE & MENA region
- Extensive expertise in strategic planning & logistics management, ensuring efficient procurement, storage, and distribution of product
- Ensuring synchronization of inventory levels with production requirements & customer demand, while upholding the brand's highest quality standards
- Employ methodologies to mitigate surplus inventory & efficiently oversee cost management
Loubnan Sarkis
UAE Sales Manager Auto Care 360- Over 8 years of experience as Operations Manager in F&B industry. An excellent leader in planning and management
- Started as Factory Manager and promoted to Quality Control Manager in automotive industry with high reference to quality and safety, thus ensuring every automotive meets consistent quality and standards
- Current Position: Regional Sales Manager. Handling key accounts in Autocare. Reporting to the Branch Manager directly
Rami al Yousef
UAE Sales Manager Auto Care 360- 22 years of professional automotive experience in the GCC region, with a strong background in establishing and managing high-profile organizations.
- Outstanding track record of building and leading high-performance, quota-carrying sales teams in dynamic and competitive environments.
- Implements a business performance management system with a clear roadmap to maximizing revenues to achieve targets.
Rodaina Abou Assaf
Regional Sales Manager- Accomplished Senior Marketing Manager, with over 20 years of experience
- Worked with some of the most well-reputed companies in the UAE, driving strategic marketing and sales initiatives that have led to remarkable growth and market positioning
- Blending traditional marketing and sales strategies with cutting-edge approaches, ensuring that every campaign is optimized for maximum impact
- Strong leadership skills, building and mentoring high-performing teams to execute innovative and successful marketing & sale strategies
Elsa Zataar
Regional Sales Manager- 5+ years of experience in client relations, account management, and luxury car sales
- Worked with top-tier brands including Tesla and Lucid Motors, managing VIP client portfolios
- Expert in sales strategy, client retention, and customer experience optimization
- Currently pursuing a degree in Marketing Management at the American University of Beirut
- Former Business Class Flight Attendant at Emirates Airlines with a strong service mindset
DON’T MISS OUT
sign up for the latest news, product samples and coupons
This site is intended for our consumers. By signing up, you understand and agree that your data
will be collected and used subject to our policy and terms of use.
*Required information
WE'RE ALSO HERE
COMPANY
OUR BUSINESSES
PARTNERSHIP
