MEET OUR TEAM

Meet Our Team

Sakher Al Shawwa

Group Chairman & Founder

>30 years entrepreneurial experience within the automotive, hospitality, retail and banking segment
Previously Senior Vice president Sales of RAK bank in the UAE
18 years of continuous track record of making net profit including, during the covid and global crisis
Successfully built a group of companies taking them to the global market

Mazen Sultan

CEO & Partner

Formerly the founder of a Dubai-based advertising agency, boasting over three decades of experience as a passionate Creative Director Oversees operations and staff management of "VTX" factory, while also leading B to C operations for "ROX Atelier" and "ROX Special Operations" Accountable for numerous successful automotive design upgrades across various international brands Dipl.-Ing. (Arch.) Technische Universitat Kaiserslautern, Germany

Saoud Aldweik

Group Chief Financial Officer

Over 20 years of financial leadership experience across a range of industries Certified Management Accountant (CMA), Certified Financial Consultant (CFC), and a Diploma in IFRS Strong foundation in corporate strategy, financial management, transformation, business expansion, investments, and mergers, and acquisitions

Mahmoud Nahouly

Managing Director

Extensive Sales and operations management experience within the automotive aftermarket segment Advanced the B2C and B2B operational performance with distributor and retail clients in achieving double digit growth year on year Extensive experience in Factory operation processes and product development Holder of a mechanical engineering BSc

Sameem Sayed

Group Human Capital Director

Led and managed positions as HR Business partner and Director Human capital for >18 years with International experience in Human Resources management, Organizational Development, HR Business Partnering and Talent Development Exposure to diverse sectors and leading companies across the Middle East (primarily UAE) and Europe

Nawras Shorbaji

ROX Special Operations Manager

With 7 years of experience in the luxury automotive world, has worked with top brands like Bentley, Bugatti, Pagani, McLaren, BMW, and Rolls-Royce. He’s built strong relationships with high-profile clients and knows exactly how to deliver a premium experience. His background brings a solid edge to our team, combining industry know-how with a personal touch.

Youssef Khalil

Warehouse & Inventory Manager

Over 11 years of experience in SCM, WMS, IMS within the retail & automotive industries in the UAE & MENA region Extensive expertise in strategic planning & logistics management, ensuring efficient procurement, storage, and distribution of product Ensuring synchronization of inventory levels with production requirements & customer demand, while upholding the brand's highest quality standards Employ methodologies to mitigate surplus inventory & efficiently oversee cost management

Loubnan Sarkis

UAE Sales Manager Auto Care 360

Over 8 years of experience as Operations Manager in F&B industry. An excellent leader in planning and management Started as Factory Manager and promoted to Quality Control Manager in automotive industry with high reference to quality and safety, thus ensuring every automotive meets consistent quality and standards Current Position: Regional Sales Manager. Handling key accounts in Autocare. Reporting to the Branch Manager directly

Rami al Yousef

UAE Sales Manager Auto Care 360

22 years of professional automotive experience in the GCC region, with a strong background in establishing and managing high-profile organizations. Outstanding track record of building and leading high-performance, quota-carrying sales teams in dynamic and competitive environments. Implements a business performance management system with a clear roadmap to maximizing revenues to achieve targets.

Rodaina Abou Assaf

Regional Sales Manager

Accomplished Senior Marketing Manager, with over 20 years of experience Worked with some of the most well-reputed companies in the UAE, driving strategic marketing and sales initiatives that have led to remarkable growth and market positioning Blending traditional marketing and sales strategies with cutting-edge approaches, ensuring that every campaign is optimized for maximum impact Strong leadership skills, building and mentoring high-performing teams to execute innovative and successful marketing & sale strategies

Elsa Zataar

Regional Sales Manager

5+ years of experience in client relations, account management, and luxury car sales Worked with top-tier brands including Tesla and Lucid Motors, managing VIP client portfolios Expert in sales strategy, client retention, and customer experience optimization Currently pursuing a degree in Marketing Management at the American University of Beirut Former Business Class Flight Attendant at Emirates Airlines with a strong service mindset

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